Mental health & therapist marketing
Mental Health Marketing & HIPAA-Compliant Websites for Therapists
For psychologists, therapists and counselors, from solo private practices to multi-state virtual groups. We build calm, multilingual, HIPAA and GDPR-ready websites and SEO that help the clients you are best suited to help find you, and feel safe reaching out.
Signed BAA or GDPR DPA with every practice | SEO for therapists | 3-month free trial
Right Clients
A Directory Profile Gets You Listed. A Website Gets You Chosen.
Most therapists rely on a directory profile and word of mouth. That works until your caseload has gaps. Your own website and SEO let the right clients find you for the specific work you do best, in every state, province or country where you are licensed.
Every future client is quietly asking six questions
Built for Therapists, Psychologists & Counselors
Whether you are a solo LMFT, a psychologist with a niche, or a group practice licensed in several states or countries, clients search for you differently. We build your website and SEO around the people you help most and the words they use when they are ready to reach out.
Anxiety & depression therapy
Individual therapy for adults, high achievers and professionals
anxiety therapist near meTrauma & EMDR therapy
PTSD, medical trauma, complex trauma, somatic and EMDR work
EMDR therapist onlinePerinatal & fertility
Postpartum anxiety and depression, infertility, IVF and pregnancy loss
postpartum depression therapistChronic illness & pain
Endometriosis, pelvic pain, autoimmune and chronic pain psychology
therapist for chronic illnessEating disorders & body image
Binge eating, restriction, body image and recovery support
eating disorder therapistCouples & family therapy
Gottman, emotionally focused therapy, intimacy and infertility strain
couples therapy near meChild & teen therapy
Anxiety, school stress, ADHD support and parent guidance
therapist for teenagersPsychiatry & PMHNPs
Medication management, evaluations and integrated care
psychiatric nurse practitioner onlineGroup & multi-state practices
Several clinicians, several licenses, one strong brand
online therapy in CaliforniaYou Say Somatic Experiencing. They Type "Why Is My Body Always on Edge?"
Therapists describe their work with modalities and diagnoses. Future clients search with feelings, symptoms and late-night questions. We write the pages that connect the two, so the approaches you trained for become the answers Google shows them. Pick an approach to see the gap.
Built Around How Therapists Actually Practice
Today's private practice is often virtual, multi-state, specialized and private pay. A generic counseling template wasn't built for that. Every piece below comes from how specialist therapists describe their own work.
One practice, a page for every state
Many therapists now see clients online across several state licenses. We build a page for each state you can practice in, with the right telehealth details, so you can rank in all of them, not just where your office is.
Found in the language they think in
Therapy in Spanish, Urdu or any language you speak gets its own pages, so clients can search and read in their first language.
A 15-minute call, booked in two taps
Clear next steps and online scheduling for a free consultation, without phone tag during your sessions.
Private pay, superbills and insurance, explained
Many specialists are out-of-network. We build a calm fees page that explains your rate, superbills, out-of-network benefits and any insurance you accept, so cost is clear before the first call.
"Accepting new clients in 1 to 2 weeks"
Showing real availability builds trust and stops clients from bouncing between ten inboxes.
A referral page for physicians & dietitians
Gynecologists, pain specialists and dietitians want to know who to send patients to. A "For providers" page and secure referral form make that easy.
Articles that sound like your sessions
We interview you, then write helpful articles and concern pages in your words. You review every line before it goes live, so nothing about your clinical approach is published without your sign-off.
PsyD, PhD, LMFT, LPC-S, CEDS-C, SEP
Clients don't know what your letters mean. We turn them into plain-language trust signals about your training.
One Profession, Four Very Different Practices
A solo psychologist, a niche chronic-illness therapist, an online-only LMFT and a ten-clinician group all need different things from a website. Pick the one that sounds like you to see what we'd build first.
Your name is the brand
Clients choose a therapist, not a company. Your website should sound like you on your best session day: warm, specific and clear about who you help.
- 01A personal About page and short intro video
- 02One page for each concern you treat best
- 03Free consultation booking and clear fees
Chronic illness, perinatal, trauma, eating disorders
A clear niche is a marketing advantage. Clients living with something like endometriosis or infertility search for someone who already understands, not a generalist.
- 01Deep, condition-specific content clusters
- 02A provider page for referring doctors and dietitians
- 03Articles that answer the questions clients ask in session
Online therapy across several licenses
If you only see clients online, a city name in your title isn't enough. You need to rank for "online therapist in [state]" in every state you are licensed.
- 01State-by-state telehealth pages
- 02Time-zone friendly online scheduling
- 03Directory profiles that link back to your own site
Several clinicians, one trusted brand
Group practices need to match each client to the right clinician quickly, while keeping caseloads full across the whole team.
- 01Clinician profiles with specialties and availability
- 02A "find your therapist" matching page
- 03Hiring pages that attract the next clinician
Easy to Find. Safe to Contact.
People looking for a therapist search with a concern, a place or a language, and a quiet hope that someone gets it. These are the kinds of searches we help your practice show up for, without compromising your ethics or your clients' privacy.
Rank for the clients you want more of
We optimize your Google Business Profile, specialty pages and state pages, and publish helpful articles in your voice, so the clients who fit your niche find you first.
- Concern, approach and state pages that don't read like templates
- Directory profiles connected to your own site, not competing with it
- Articles you review and approve before anything goes live
Marketing that respects your ethics code
Mental health marketing has rules that most agencies don't know.
- We never ask your clients for testimonials or reviews
- No advertising pixels on contact, intake or booking pages
- HIPAA-compliant forms and a signed BAA
- Crisis resources (988) clearly visible, so no one mistakes a contact form for emergency help
Frequently Asked Questions
Straight answers to the questions women's health practices ask us most. Tap a question to open it.
What kinds of mental health practices do you work with?
Licensed therapists, psychologists, counselors, LMFTs, LCSWs, LPCs and psychiatric nurse practitioners, from solo private practices to multi-state group practices. We have deep experience in women's health, so perinatal, fertility, chronic illness, chronic pain and endometriosis-focused therapists are a particular strength.
Is a Psychology Today profile enough, or do I need my own website?
Keep your directory profiles, they still help. But a directory shows you in a list with many other therapists and owns the traffic. Your own website lets you rank for your specific niche, explain your approach in depth, show your fees and availability, and appear in every state you are licensed in. We connect the two so they work together.
How does SEO for therapists work?
We build pages around the concerns you treat, the approaches you use and the states you practice in, then optimize your Google Business Profile and publish helpful articles in your voice. Clients search for things like 'EMDR therapist online in California' or 'therapist for chronic pain'. We make sure your practice is the answer.
I only see clients online in several states. Can you help me rank everywhere?
Yes. Virtual, multi-state practices need state-level pages rather than one city page. We create a page for each state where you are licensed (and PSYPACT, where it applies), with telehealth details, so you can show up for online therapy searches in all of them.
Will you ask my clients for reviews or testimonials?
No. Professional ethics codes for psychologists and counselors discourage soliciting testimonials from current clients, and it can put clients in an uncomfortable position. We build trust through your credentials, your approach, helpful content and a clear, warm website instead.
Is my website and contact form HIPAA compliant?
Yes. Contact and intake forms are encrypted, hosted on secure servers in the US, UK or EU, wherever your patient data needs to live, and we sign a Business Associate Agreement (BAA) with every US practice, and a GDPR Data Processing Agreement (DPA) with practices in the UK and EU. We also keep advertising and tracking pixels off sensitive pages, so a client's search for therapy doesn't follow them around the internet.
Do you write the content for my website?
Yes, on our Growth and Scale plans. We write in your voice from a short interview, and you review and approve every page and article before it goes live. Nothing about your clinical approach is published without your sign-off.
Can my website show fees, superbills and insurance clearly?
Yes. We build a calm, clear fees page that explains your rate, whether you are in or out of network, how superbills and out-of-network benefits work, and any sliding scale you offer. Clear costs are one of the biggest reasons clients feel ready to book a consult.
How fast will I see results?
Website and booking improvements usually show up within the first few weeks. Organic and local SEO builds over three to six months. That is why we offer a 3-month free trial, so you can see the direction before you commit.
Can my website serve clients in more than one language?
Yes. Many clients want a therapist who can work with them in their first language. We build multilingual websites, with each language version written the way that community talks about therapy, so you rank for searches like ‘terapeuta en línea’ or ‘thérapeute en ligne’ and clients feel understood from the first page.
Still have a question?
Talk to a strategist who works only with healthcare practices, in the US and worldwide. We'll give you an honest answer, even if we're not the right fit.
Book a free consultation ↗Someone Is Ready to Start Therapy Tonight. Help Them Find You.
Somewhere in the states where you are licensed, someone has finally decided to look for help with anxiety, trauma, chronic pain, infertility or grief. Let's make sure your practice is the one that feels right.
Get a free practice website audit
We review your website, directory profiles, search visibility and contact flow, and send you a detailed PDF report within 48 hours.
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Start Your 3-Month Free Trial →See plans and pricingYou hold space for your clients every day. Let's make it easier for them to find you.